Thursday, July 07, 2005

Corporate Blogging!

Backbone Media's Corporate Blogging Survey 2005 reports that "corporate blogs are giving established corporations and obscure brands the ability to connect with their audiences on a personal level, build trust, collect valuable feedback... at the same time benefiting in ways that are tangible to the sales and marketing side of the business." They share a list of lessons learned, including comments, trackbacks, and common mistakes.

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