ICANN will initiate a process for applications for new top level domain (TLD) names. In addition the current TLDs such as .com, .biz, etc., the press release states, "This proposal allows applicants for new names to self-select their domain name so that choices are most appropriate for their customers or potentially the most marketable."
So, the sky's the limit for creativity here — whether it's a brand-related name (Wouldn't .cola be fun for the soft drink companies?) or a geographically-based name such as .chicago — it's going to be fun to see what new TLDs are proposed.
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